Strategy

Here is a general overview video about strategy. It provides a definition for what a strategy is, as well as for tactics and plans. 

As a salesperson, it behooves you to develop a good understanding of your client's general strategic approach in their industry so you can better align your solutions to their business needs. We have adopted Michael Porter's Competitive Strategies as our platform for understanding a client's position.

The video below was filmed for another program. It is not directed to this course. However, it contains the definitions and explanations you will need in Mission One. Please contact Matt if you have any questions about the material in it.

There have been several criticisms of his three strategies, including some recent adaptations from Porter himself. Porter has now added a fourth, Hybrid strategy. Here is a quick reflection of those critiques.